search query: @author Lee, M. K. O. / total: 2
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| Author: | Cheung, C. M. K. Lee, M. K. O. |
| Title: | Trust in Internet Shopping: Instrument Development and Validation Through Classical and Modern Approaches |
| Journal: | Journal of Global Information Management
2001 : JUL-SEP, VOL. 9:3, p. 23-35 |
| Index terms: | TRUST ELECTRONIC COMMERCE ELECTRONIC SHOPPING INFORMATION TECHNOLOGY |
| Language: | eng |
| Abstract: | In this paper, a theoretical model is proposed for investigating the nature of trust in the specific context of Internet shopping. In this model, consumers' trust in Internet shopping is affected by propensity to trust and two groups of antecedent factors, namely, "trustworthiness of "Internet vendors" and "external environment". Trust, in turn, reduces consumers 'perceived risk in Internet shopping. As an important step towards the rigorous testing of the model, the necessary measurement instrument has been developed with its reliability and validity empirically tested. The psychometric properties of the measurement instrument have been investigated using both a classical approach and a contemporary approach, as a way of methods triangulation for validating instrument properties. |
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