search query: @author Mizrahi, S. / total: 2
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| Author: | Lowengart, O. Mizrahi, S. |
| Title: | Retailers' control of reference price given product category and level of competition |
| Journal: | International Review of Retail, Distribution and Consumer Research
2001 : OCT, VOL. 11:4, p. 377-394 |
| Index terms: | RETAILING CONTROL COMPETITION PRICES |
| Language: | eng |
| Abstract: | This paper examines the conditions that make reference price manipulation beneficial to retailers. The paper offers a modelling approach that is based on two distinct dimensions: product category, and degree of market competition. The model shows that reference price manipulation in a competitive market is less beneficial to retailers than it is in a monopolistic market. Reference price manipulation of a specific product is most advantageous to retailers when it is a frequently purchased, low-priced product in a monopolistic market. For an infrequent purchased, high-priced product in a competitive market, reference price manipulation is less beneficial. The analysis gives rise to policy implications that could potentially improve consumer welfare. |
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