search query: @author Tuckel, P. / total: 2
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| Author: | Tuckel, P. Wood, M. |
| Title: | Respondent cooperation in focus groups: a field study using moderator ratings |
| Journal: | International Journal of Market Research
2001 : VOL. 43:4, p. 391-408 |
| Index terms: | GROUPS MARKET RESEARCH MARKETING RESEARCH |
| Language: | eng |
| Abstract: | This research links the quality of respondents' participation in focus groups as judged by moderators with an array of respondents' background characteristics. This array includes: previous experience with focus groups; attitudes towards and motivation for attendance; age, sex, employment status, level of education; and different measures of civic involvement. The findings show that respondents who place less emphasis on the monetary incentive as a reason for attendance, who are better educated and who have a stronger civic orientation are judged by moderators to be more invested in the research process. |
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