search query: @author Bunn, M.D. / total: 2
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| Author: | Bunn, M.D. Butaney, G.T. Hoffman, N.P. |
| Title: | An empirical model of professional buyers' search effort |
| Journal: | Journal of Business-to-Business Marketing
2001 : VOL. 8:4, p. 55-81 |
| Index terms: | CORPORATE BUYING INFORMATION |
| Language: | eng |
| Abstract: | Drawing on the similarities and differences between consumer and organizational search situations, this paper develops and tests a model of the professional buyer's external search for information. Key links between search effort and characteristics of the situation, the individual, and the organization are tested with a structural equation modeling approach. |
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