search query: @author Koernig, S.K. / total: 2
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| Author: | Koernig, S.K. Page, A.L. |
| Title: | What if your dentist looked like Tom Cruise? Applying the match-up hypothesis to a service encounter |
| Journal: | Psychology & Marketing
2002 : FEB, VOL. 19:1, p. 91-110 |
| Index terms: | CONSUMER BEHAVIOUR SERVICE INDUSTRIES |
| Freeterms: | PHYSICAL ATTRACTIVENESS |
| Language: | eng |
| Abstract: | Research in advertising suggests the positive effects of spokesperson attractiveness only enhance consumers' attitudes if the attractiveness of the spokesperson matches up with the image of the product. This study examines the effects of service provider physical attractiveness and tests the application of the match-up hypothesis to the service encounter. |
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