search query: @author Martin, R.L. / total: 2
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| Author: | Martin, R.L. |
| Title: | The virtue matrix: Calculating the return on corporate responsibility |
| Journal: | Harvard Business Review
2002 : MAR, VOL. 80:3, p. 68-75 |
| Index terms: | Management Corporate responsibility Social responsibility Globalization Planning Companies |
| Language: | eng |
| Abstract: | The images from recent meetings concerning globalization in Seattle, Davos, and Genoa might seem to suggest that only the unwashed and the unruly are pressuring business to show a greater sense of social and environmental responsibility. But it's increasingly clear that the calls are coming from mainstream quarters of society as well. Many consumers, investors and also business leaders have added their voices to those urging corporations to remember their obligations to their employees, their communities, and the environment, even as they pursue profits for shareholders. |
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