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| Author: | Hastak, M. Mazis, M. B. Morris, L. A. |
| Title: | The Role of Consumer Surveys in Public Policy Decision Making |
| Journal: | Journal of Public Policy and Marketing
2001 : FALL, VOL. 20:2, p. 170-185 |
| Index terms: | CONSUMER RESEARCH SURVEYS PUBLIC POLICY DECISION MAKING |
| Language: | eng |
| Abstract: | The authors present a six-stage model of the policymaking process and evaluate the extent to which survey research has played a role at each stage. The authors identify areas in which additional research would be helpful in the development and evaluation of public policymaking. In addition, the authors explore three case studies-patient package inserts, direct-to-consumer advertising, and environmental marketing guides-to illustrate the role consumer research has played and could have played in the policy-development process. For the purposes of this article surveys include measurement on a sample of consumers using a structured questionnaire. The goal of a survey is to generate inferences about the target population from which the sample is drawn. |
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