search query: @author Laverty, K. J. / total: 2
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| Author: | Coff, R. W. Laverty, K. J. |
| Title: | Real Options on Knowledge Assets: Panacea or Pandora's Box? |
| Journal: | Business Horizons
2001 : NOV-DEC, VOL. 44:6, p. 73-79 |
| Index terms: | KNOWLEDGE ASSETS KNOWLEDGE MANAGEMENT |
| Language: | eng |
| Abstract: | Despite the benefits, the very nature of knowledge assets could lead to costly errors when deciding whether to exercise real options on them. The authors answer the question - how firms can make the right investments to create a competitive advantage in the high-velocity environment of the new economy. The broad consensus is t that they must invest in knowledge assets, which form the basis of a dynamic capability. Unfortunately, standard investment tools taught in business schools, such as discounted cash flow (DCF) models, discourage investments in intangible and uncertain assets such as knowledge. |
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