search query: @author Chiagouris, L.G. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Chiagouris, L.G. Farinelli, J.L. |
| Title: | Staying safe in a dangerous world |
| Journal: | Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 30-34 |
| Index terms: | Marketing Security Globalization Regulations USA |
| Language: | eng |
| Abstract: | Due diligence and security are crucial in global marketing. When doing business in other countries, it's crucial to know as much as possible about the markets, companies, and individuals you're dealing with. People and industries in foreign countries often operate under different value and legal systems and are subject to government regulations that U.S. businesses might not understand. The article's discussion features advice from leading security experts on how to safely navigate the often stormy seas of global marketing. |
« previous | next »
SCIMA