search query: @author Jang, S. C. / total: 2
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| Author: | Jang, S. C. Morrison, A. M. O'Leary, J. T. |
| Title: | Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments |
| Journal: | Tourism Management
2002 : AUG, VOL. 23:4, p. 367-378 |
| Index terms: | Tourist industry Travel Financial risk Profitability Japan USA |
| Language: | eng |
| Abstract: | The authors use factor-cluster analysis to define three benefit-based segments of the Japanese outbound travel market. The demographic and trip-related characteristics of these markets are compared. Four criteria are used (profitability, risk, riskadjusted profitability index, and relative segment size) to reach a decision on the choice of the optimum target market. |
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