search query: @author Kumaraswamy, A. / total: 2
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Author:Garud, R.
Jain, S.
Kumaraswamy, A.
Title:Institutional entrepreneurship in the sponsorship of common technological standards: the case of Sun Microsystems and Java
Journal:Academy of Management Journal
2002 : FEB, VOL. 45:1, p. 196-214
Index terms:Institutional economics
Entrepreneurship
Technology
Software
Case studies
Language:eng
Abstract:The institutional entrepreneurship implicit in a firm's sponsorship of its technology as a common standard is beset by several challenges. The exploration of Sun Microsystems's sponsorship of its Java technology suggests that standards in the making generate seds of self-destruction. The study identifies the social and political skills that a sponsor deploys to address these challenges.
SCIMA record nr: 232908
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