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| Author: | Mathwick, C. Malhotra, N.K. Rigdon, E. |
| Title: | The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison |
| Journal: | Journal of Retailing
2002 : SPRING, VOL. 78:1, p. 51-60 |
| Index terms: | ELECTRONIC SHOPPING EXPERIENCE INTERNET MAIL ORDER SELLING RETAILING SHOPPING |
| Language: | eng |
| Abstract: | The authors introduce cognitive continuum theory (CCT) as a theoretical framework to examine the effect of consumer shopping tasks and retail information display properties on consumer perceptions of experiential value. In this empirical investigation, the nagture of a consumer's shopping task is found to exert a direct influence on consumer perceptions of efficiency, economic value, and shopping enjoyment, all active dimensions of value. |
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