search query: @author Styles, C. / total: 2
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| Author: | Bock, T. Styles, C. |
| Title: | Growing segmentation trees for strategic advantage |
| Journal: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 17-22 |
| Index terms: | MARKET SEGMENTATION STRATEGY SUPPLY AND DEMAND |
| Language: | eng |
| Abstract: | Conventional approaches to market segmentation focus on either the demand side (customer priorities) or the supply side (customer profitability). Neither approach is complete. Here, then, is a four-step analytical approach to developing a "segmentation tree" that brings together both demand and supply-side factors. |
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