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| Author: | Guo, C. |
| Title: | Competing in high-growth markets: the case of e-commerce |
| Journal: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 77-83 |
| Index terms: | COMPETITION ELECTRONIC COMMERCE GROWTH |
| Language: | eng |
| Abstract: | Newly emerging markets such as e-commerce - "the frontier of the new millennium" - are showing tremendous growth potential. The rising popularity of e-commerce may be due to the premises underlying the common belief that high-growth markets are inherently attractive. But such markets should not be taken for granted as must-go-after business opportunities. |
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