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Author: | Huber, J. Payne, J. W. Puto, C. |
Title: | Adding asymmetrically dominated alternatives: violations of regularity and the similarity hypothesis. |
Journal: | Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 90-98 |
Index terms: | NEW PRODUCTS BRAND LOYALTY CHOICE THEORY |
Language: | eng |
Abstract: |
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