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| Author: | Waller, D. S. |
| Title: | Advertising Agency-client Attitudes Towards Ethical Issues in Political Advertising |
| Journal: | Journal of Business Ethics
2002 : APR I, VOL. 36:4, p. 347-354 |
| Index terms: | ADVERTISING ADVERTISING AGENCIES ETHICS POLITICS |
| Language: | eng |
| Abstract: | In recent years political advertising has clearly been playing an increasingly important role in election campaigns in democratic countries around the world. Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship. |
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