search query: @author Meeds, R. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Bradley, S.D. Meeds, R. |
| Title: | Surface-structure transformations and advertising slogans: the case for moderate syntactic complexity |
| Journal: | Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 595-619 |
| Index terms: | ADVERTISING CONSUMER BEHAVIOUR SLOGANS |
| Language: | eng |
| Abstract: | This study used a within-subjects experiment to examine how surface-structure transformations affected readers' comprehension, recognition, recall, and attitudes toward slogans. |
« previous | next »
SCIMA