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| Author: | Chapman, R. G. Stallin, R. |
| Title: | Exploiting rank ordered choice set data within the stochastic utility model. |
| Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 288-301 |
| Index terms: | MARKETING MODELS CHOICE THEORY STOCHASTIC PROCESSES CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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