search query: @author Kim, W. G. / total: 2
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| Author: | Leong, J. K. Kim, W. G. |
| Title: | Service recovery efforts in fast food restaurants to enhance repeat patronage |
| Journal: | Journal of Travel & Tourism Marketing
2002 : VOL. 12(2/3), p. 65-93 |
| Index terms: | Travel Tourism Service quality Restaurants Consumer satisfaction |
| Language: | eng |
| Abstract: | The study found significant relationships between demographic characteristics with service failures and service revovery efforts. There were significant relationships between the critical service failures and service recovery efforts and types of fast food restaurants. |
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