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| Author: | Rose, G. M. Dalakas, V. Kropp, F. |
| Title: | A five-nation study of developmental timetables, reciprocal communication and consumer socialization |
| Journal: | Journal of Business Research
2002 : NOV, VOL. 55:11, p. 943-949 |
| Index terms: | Consumer behaviour Cross-cultural studies International marketing Communication Country comparisons |
| Language: | eng |
| Abstract: | The suthors examine cross-national differences in parental age expectations, consumer socialization and the relationship between these variables and reciprocal parent-child communication. Parents from the United States held earlier developmental timetables than Australian, Japanese, Greek and Indian parents. Reciprocal, concept-oriented family communication was related to early developmental timetables, parental control of children's television viewing and the frequently that parents shop with their children. |
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