search query: @author Rafii, F. / total: 2
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Author: | Rafii, F. Kampas, P.J. |
Title: | How to identify your enemies before they destroy you |
Journal: | Harvard Business Review
2002 : NOV, VOL. 80:11, p. 115-123 |
Index terms: | Marketing Positioning Entry conditions Innovation Strategic management Competitive advantage Decision making Case studies USA |
Freeterms: | Market entry |
Language: | eng |
Abstract: | When trying to anticipate competitive threats, managers often have trouble distinguishing signal from noise. This tool can help. Included are test cases and/or information on Sony vs. Microsoft, Dell vs. Compaq, and Intel. |
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