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| Author: | McDonough, W. Braungart, M. |
| Title: | Design for the Triple Top Line: New Tools for Sustainable Commerce |
| Journal: | Corporate Environmental Strategy
2002 : VOL. 9:3, p. 251-258 |
| Index terms: | MANAGEMENT STRATEGY COMPANIES ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | The triple bottom line has been, and remains, a useful tool for integrating sustainability into the business agenda. Balancing traditional economic goals with social and environmental concerns, it has created a new measure of corporate performance. A business strategy focused solely on the bottom line, however, can obscure opportunities to pursue innovation and create value in the design process. New tools for Sustainable design can refocus product development from a process aimed at limiting end of pipe liabilities to one geared to creating safe, quality products right from the start. This new design perspective creates triple top line growth: products that enhance the well being of nature and culture while generating economic value. |
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