search query: @author Leonard, H. / total: 2
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| Author: | Carlile, F. Leonard, H. |
| Title: | Caveat : venditor! |
| Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 11-22 |
| Index terms: | ADVERTISING RESEARCH MASS COMMUNICATION CONSUMER BEHAVIOUR ADVERTISING MEDIA |
| Language: | eng |
| Abstract: |
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