search query: @author Osegowitsch, T. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Osegowitsch, T. Madhok, A. |
| Title: | Vertical integration is dead, or is it? |
| Journal: | Business Horizons
2003 : MAR/APR, VOL. 46:2, p. 25-34 |
| Index terms: | Strategic management Vertical integration Organizational learning USA |
| Language: | eng |
| Abstract: | Given the prevailing sentiment over the ineffectiveness of vertical integration (VI), it is surprising how resilient this type of strategy has proven to be. Shedding more light on its continued appeal in today's business environment, it is argued in the article that such popularity marks a departure from the traditional motivations based on manipulating industry structure or minimizing transaction costs. Instead, contemporary vertical integration, especially downstream integration of the customer interface, is motivated by the associated learning benefits. |
« previous | next »
SCIMA