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| Author: | Hsieh, C-t. Lin, B. |
| Title: | Japans quest for m-commerce dominance: The case of NTT DoCoMo |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:3, p. 107-117 |
| Index terms: | Electronic commerce Information technology Mobile technology Case studies Communications industry Companies Japan Asia |
| Freeterms: | e-commerce m-commerce |
| Language: | eng |
| Abstract: | NTT DoCoMos I-mode system is one of the most successful stories in mobile communication industry. The system has expanded the spectrum for mobile phone users to do more than just phone calls. Although I-mode is primarily used in Japan, its business model and the strategy of doing business may have a profound impact on worlds m-commerce in the near future. |
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