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Author: | Iyer, G. Pazgal, A. |
Title: | Internet shopping agents: virtual co-location and competition |
Journal: | Marketing Science
2003 : WINTER, VOL. 22:1, p. 85-106 |
Index terms: | Competition Electronic commerce Game theory Internet Shopping |
Language: | eng |
Abstract: | Internet Shopping Agents (ISAs) allow consumers to constlessly search many online retailers and buy as the lowest price. One would expect these ISAs to subject sellers to intense price competition that results in uniform low prices. Yet, Internet retailers have joined these ISAs. Furthermore, the prices charged by inside retailers can vary substantially. The authors examine the impact of ISAs on market competition. |
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