search query: @author Manchanda, P. / total: 2
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| Author: | Jedidi, K. Jagpal, S. Manchanda, P. |
| Title: | Measuring heterogenous reservation prices for product bundles |
| Journal: | Marketing Science
2003 : WINTER, VOL. 22:1, p. 107-130 |
| Index terms: | Bundling Conjoint analysis Consumer behaviour Pricing |
| Language: | eng |
| Abstract: | This paper develops a model for capturing continuous heterogeneity in the joint distribution of reservation prices for products and bundles. The model presented in this article is derived from utility theory and captures reservation prices and individual-level estimates that allow the firm to target customers and develop customized and nonlinear pricing policies. |
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