search query: @author Inks, S.A. / total: 2
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| Author: | Inks, S.A. Mayo, D.T. |
| Title: | Consumer attitudes and preferences concerning shopping on-line |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:4, p. 89-109 |
| Index terms: | Consumer behaviour Consumer attitudes Consumer choice Electronic shopping Electronic commerce |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | The emergence of e-commerce is having a substantial impact on consumer purchasing behaviour. Yet, the rate of consumersÂ’ acceptance of e-commerce has been slower than many predicted. This study examines consumersÂ’ preferences for shopping on-line. Analysis of data collected from focus groups and surveys suggests consumers to perceive relative advantages and disadvantages of shopping on-line vs. shopping in traditional stores. In addition, the results suggest consumers have substantive reservations about shopping on-line. |
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