search query: @author Zhuang, Y. / total: 2
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| Author: | Zhuang, Y. Lederer, A.L. |
| Title: | An instrument for measuring the business benefits of e-commerce retailing |
| Journal: | International Journal of Electronic Commerce
2003 : SPRING, VOL. 7:3, p. 65-99 |
| Index terms: | Electronic commerce Measurement Retailing |
| Language: | eng |
| Abstract: | An instrument that assesses the benefits of electronic commerce would be very useful to researchers and managers. The benefits of such an instrument for e-commerce businesses were identified by a literature review, and the extent to which the benefits are achieved by retail e-commerce sites was investigated by web- and e-mail-based survey producing 458 usable responses from e-commerce managers and responses from secondary participants at 58 of the surveyed firms. |
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