search query: @author Ketchen, D. J. / total: 2
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Author: | Crook, R. Ketchen, D. J. Snow, C. C. |
Title: | Competitive edge: a strategic management model |
Journal: | Tourism Management
2003 : JUN, VOL. 44:3, p. 44-53 |
Index terms: | Strategic management Competitive advantage Catering industry |
Language: | eng |
Abstract: | The main purpose of this article was to introducde and describe the competitive-edge model as a means of improving a firm's strategic decision making. By taking the methodical approach to strategic assessment explained here, hospitality managers can improve their firm's competitive poisition. |
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