search query: @author Pires, G.D. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Pires, G.D. Aisbett, J. |
| Title: | The relationship between technology adoption and strategy in business-to-business markets : The case of e-commerce |
| Journal: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 291-300 |
| Index terms: | ELECTRONIC COMMERCE BUSINESS-TO-BUSINESS INFORMATION TECHNOLOGY COMPETITIVE ADVANTAGE CASE STUDIES |
| Language: | eng |
| Abstract: | Traditionally firms have been adopting information to support their business objectives. However, new business strategies is required when entrying into business-to-business e-commerce. This article suggests that same strategic level, as internal, competitor and market analysis need to be considered at the same time. Article also concludes tha adopting information must be evaluated in the environment of the individual firm. |
« previous | next »
SCIMA