search query: @author Yankelovich, D. / total: 2
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Author: | Yankelovich, D. |
Title: | New rules : some implications for advertising. |
Journal: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 9-14 |
Index terms: | ADVERTISING SOCIAL CHANGE SOCIAL ENVIRONMENT |
Language: | eng |
Abstract: |
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