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| Author: | Schick, H. Marxen, S. Freimann, J. |
| Title: | Sustainability Issues for Start-up Entrepreneurs |
| Journal: | Greener Management International
2002 : SUM, 38, p. 59-70 |
| Index terms: | ENTREPRENEURSHIP SUSTAINABLE DEVELOPMENT ECOLOGY ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | This paper is a report of an empirical study into start-up processes, designed to discover whether there are opportunities for implementing more sustainable business practices from the very beginning of new business ven- tures. Start-up entrepreneurs as well as start-up business advisers were interviewed in order to identify the points where environmental management could be incorporated into the startup process. In the group of entrepreneurs interviewed, conventional as well as ecologically oriented entrepreneurs were represented. The different orientations made it possible to compare their respective approaches to the adoption of more sustainable business practices. It was found that starting a new business venture is a very complex process. Start-up entrepreneurs have to comply with a variety of external demands. |
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