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| Author: | Yuan, Y. Head, M. Du, M. |
| Title: | The Effects of Multimedia Communication on Web- Based Negotiation |
| Journal: | Group Decision and Negotiation
2003 : MAR, VOL. 12:2, p. 89-109 |
| Index terms: | COMMUNICATION EFFECTIVENESS MULTIMEDIA INDUSTRY INTERNET |
| Language: | eng |
| Abstract: | With the rapid growth of electronic commerce, there is growing demand for remote online negotiations. Although the Internet now enables audio and video communication, most Web-based negotiation systems are still text-based. There is, however, a lack of research on the effects of multimedia on remote negotiations. In this paper, the authors present a theoretical model to investigate the impacts of multimedia communication in an online negotiation setting. The constructs in the authors' model include communication efficiency, communication effectiveness, and positive and negative social-emotional communication. The authors' results showed that both text with audio and text with audio and video communication were significantly preferred to text alone. |
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