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| Author: | Dimara, E. Skuras, D. |
| Title: | Consumer evaluations of product certification, geographic association and traceability in Greece |
| Journal: | European Journal of Marketing
2003 : VOL. 37:5-6, p. 690-705 |
| Index terms: | CERTIFICATION CONSUMER BEHAVIOUR QUALITY WINE INDUSTRY GREECE |
| Language: | eng |
| Abstract: | Certification, geographic association and traceability of food and drink products an quality cues that have not been extensively researched by the current academic literature. These quality cues are highly valued by consumers possessing certain socio-economic and demographic characteristics that form distinct and clearly-defined market segments. A sample of 744 Greek wine consumers is used to assess the factors influencing consumer evaluations towards quality cues. An ordered probit model with sample selectivity reveals that these attributes are valued as highly important by consumers possessing certain socioeconomic and demographic characteristics. |
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