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Author:Hsu, M.-H.
Kuo, F.-Y.
Title:The Effect of Organization-Based Self-Esteem and Deindividuation in Protecting Personal Information Privacy
Journal:Journal of Business Ethics
2003 : FEB II, VOL. 42:4, p. 305-320
Index terms:DECISION MAKING
ETHICS
INFORMATION
PRIVACY
Language:eng
Abstract:In this research the authors apply the Theory of Planned Behavior (TPB) to study decisions related to information privacy protection. A TPB-based model was proposed to investigate whether organization-based self-esteem and perceived deindividuation can be employed to measure the strength of the perceived behavioral control construct. In addition, the authors examined if the addition of a causal path linking subjective norms to attitudes and another causal path linking organization-based self- esteem to subjective norms enhanced the authors' research model's predicting power. The authors' study shows that information systems (IS) professionals' intentions to protect personal information privacy are influenced by their attitudes, subjective norms, perceived deindividuation, and organization-based self-esteem.
SCIMA record nr: 248346
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