search query: @freeterm TECHNOLOGY ACCEPTANCE MODEL / total: 2
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| Author: | Schubert, P. |
| Title: | Extended web assessment method (EWAM): evaluation of electronic commerce applications from the customer's viewpoint |
| Journal: | International Journal of Electronic Commerce
2002 : WINTER, VOL. 7:2, p. 51-80 |
| Index terms: | Business-to-business Electronic commerce Internet |
| Freeterms: | Technology acceptance model |
| Language: | eng |
| Abstract: | The Extended Web Assessment Method (EWAM) is an evaluation tool specifically created for the assessment of electronic commerce applications. EWAM has been revised and improved over the years, building on Web Assessment Method developed at the University of St. Gallen and integrating findings from the Technology Acceptance Model and several alternative approaches. In this article, the use of EWAM is explored by an analysis of commercial web sites in two business sectors, consumer goods and electronic banking. |
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