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Author: | Chen, M.-S. Chu, M.-C. |
Title: | The analysis of optimal control model in matching problem between manufacturing and marketing |
Journal: | European Journal of Operational Research
2003 : OCT, VOL. 150:2, p. 293-303 |
Index terms: | Production Optimization Decision analysis |
Language: | eng |
Abstract: | A mathematical model is developed and presented to solve the optimal control problem in matching between manufacturing and marketing when the market demand possesses the property of linearity. The main purpose of this paper is to investigate the optimal choice between production rate which may affect the inventory level and the optimal sales rate at each time through different pricing strategies so as to achieve the maximum profit for a given planning horizon. |
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