search query: @author Ittersum, K. van / total: 2
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| Author: | Ittersum, K. van Candel, M. J. J.M. Meulenberg, M. T. G. |
| Title: | The Influence of the Image of a Product's Region of Origin on Product Evaluation |
| Journal: | Journal of Business Research
2003 : MAR, VOL. 56:3, p. 215-226 |
| Index terms: | IMAGE EVALUATION PRODUCT IMAGE |
| Language: | eng |
| Abstract: | In the marketing literature, the influence of a place-of- origin indication on the evaluation of products has been studied with little consideration for the image of the place of origin as a separate construct. Although effects of a place-of-origin indication have been found, it is still unclear what components make up the image of a place of origin, and how they determine consumers' evaluations of products originating from that place. In this paper, the authors propose and empirically test a conceptual framework that addresses these issues. More specifically, the authors examine how the image of a region influences the perceptions of and preferences for products. |
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