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Author:Raskin, A.
Ishida, M. (photos)
Title:G-Shock and Awe
Journal:Business 2.0
2003 : DEC, VOL. 4:11, p. 108-113
Index terms:Managers
Marketing
New products
Consumer goods
Brands
Companies
Japan
Asia
Language:eng
Abstract:Kazuo Kashio's wild ideas have cost Casio some battles. But in today's copycat world of consumer electronics, he may be winning the war.
SCIMA record nr: 251961
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