search query: @author Loosveldt, G. / total: 2
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| Author: | Loosveldt, G. Carton, A. Billiet, J. |
| Title: | Assessment of survey data quality : a pragmatic approach focused on interviewer tasks |
| Journal: | International Journal of Market Research
2004 : VOL 46:1, p. 65-82 |
| Index terms: | SURVEYS TOTAL QUALITY MANAGEMENT |
| Language: | eng |
| Abstract: | This article examines total quality management (TQM). It tries to investigate possibilities how major components can be integrated to both approaches of data quality within the context of face-to-face interviews. The framework of this research is a pragmatic approach built on the concepts derived from evaluation research. |
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