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| Author: | Brown, M. Pope, N. Voges, K. |
| Title: | Buying or browsing? An exploration of shopping orientation and online purchase intention |
| Journal: | European Journal of Marketing
2003 : VOL. 37:11-12, p. 1666-1684 |
| Index terms: | CONSUMER BEHAVIOUR CUSTOMERS INTERNET MARKETING RETAILING SHOPPING |
| Language: | eng |
| Abstract: | In marketing has been widely researched consumer selection of retail patronage mode. Shopping orientation have been segmented by several researchers. Only a few researcher have examined Internet shoppers and applied methods to the Internet shopping. There is a belief that Internet shoppers are primarily motivated by convenience, but he author´s of this article show that this belief is not true; consumers´ fundamental shopping orientations have no significant impact on their productivity to purchase products online. |
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