search query: @author Ashford, R. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Moss, D. Ashford, R. Shani, N. |
| Title: | The forgotten sector : uncovering the role of public relations in SMEs |
| Journal: | Journal of communication management
2003 : VOL 8:2, p. 197-210 |
| Index terms: | COMMUNICATION PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | Very little is known about public relations among small and medium-sized enterprises (SMEs), although the past two decades have seen advances in the development of public relations theory in the USA and Europe. Theory of public relations has earlier focused on examining the role of pulic relations in large companies. Now because of over 96 per cent of all enterprises are SME -enterprises, SME-companies have acknowledged as a important research subject. This article reports of public relations practice in the USA and Europe. It also draws some comparisons of public relations practices and needs of small enterprises. |
« previous | next »
SCIMA