search query: @author Zwick, R. / total: 2
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Author: | Zwick, R. |
Title: | Consumer sequential search : not enough or too much? |
Journal: | Marketing Science
2003 : VOL 22:4, p. 503-519 |
Index terms: | BEHAVIOURAL SCIENCE CHOICE THEORY DECISION MAKING DATA MANAGEMENT |
Language: | eng |
Abstract: | This article examines search behavior. Main point is a consumer and his/hers alternatives. These alternatives are sifted in a random order. At each time the consumer has to accept the current alternative, continue to search and pay fixed cost, or recall an alternative which has already been inspected. ConsumerĀ“s aim is to select the best alternative from a fixed set. |
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