search query: @author Stuart, E. W. / total: 2
reference: 1 / 2
« previous | next »
Author: | Shimp, T. Stuart, E. W. |
Title: | The role of disgust as an emotional mediator of advertising effects |
Journal: | Journal of Advertising
2004 : VOL. 33:1, p. 43-53 |
Index terms: | ADVERTISING EMOTIONS FAST FOOD INDUSTRY |
Language: | eng |
Abstract: | This research focuses on unstudied emotion in an advertising/marketing context. Especially is focused in considering consumers reaction to advertisements, marketplace phenomena and retail establishments. Two parallel experiments are explored in the context of fast-food restaurant advertising. |
« previous | next »
SCIMA