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Author: | Cherrier, H. Murray, J. B. |
Title: | The sociology of consumption : the hidden facet of marketing |
Journal: | Journal of Marketing Management
2004 : VOL. 20:5-6, p. 509-525 |
Index terms: | CONSUMERS MARKETING PURCHASING |
Freeterms: | JEAN BAUDRILLARD SEMIOTICS |
Language: | eng |
Abstract: | This article offers structural approach of Jean Baudrillard, who is a French sociologist, to marketing as a conceptual warning which suggests the need for more critique and reflection on the virtue of marketing. |
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