search query: @author Flipo, J.-P. / total: 2
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| Author: | Flipo, J.-P. |
| Title: | Les paradoxes du marketing = Marketing's paradoxes. |
| Journal: | Revue Francaise de Gestion
1982 : SEP-OCT, 37, p. 79-84 |
| Index terms: | MARKETING THEORY MARKETING PROFITABILITY |
| Language: | fre |
| Abstract: |
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