search query: @author Park, J.-W. / total: 2
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| Author: | Park, J.-W. Robertson, R. Wu, C.-L. |
| Title: | The effect of airline service quality on passengers' behavioural intentions: a Korean case study |
| Journal: | Journal of Air Transport Management
2004 : NOV, VOL. 10:6, p. 435-439 |
| Index terms: | Airlines Service quality Critical path method |
| Language: | eng |
| Abstract: | This paper seeks to improving the understanding of air passengers' decision-making processes by testing a conceptual model that considers service expectation, service perception, service value, passenger satisfaction, airline image, and behaviourial intentions simultaneusly. For this testing, path analysis via maximum likelihood estimator is applied to data collected from Korean international air passengers. Service value, passenger satisfaction, and airline image are each found to have a direct effect on air passengers' decision-making processes.. |
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