search query: @author Reimers, K. / total: 2
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| Author: | Reimers, K. |
| Title: | Developing sustainable B2B e-commerce scenarios in the Chinese context: A research proposal |
| Journal: | Electronic markets
2003 : VOL. 13:4, p. 261-270 |
| Index terms: | Electronic commerce Marketing Research Asia |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | This paper outlines the theoretical concept of a study currently under way in China. Its main idea is to explore the sustainability of centralized interorganizational systems for supply chain management as proposed by Markus et al.,(2000). The study is embedded in a broader international research project with the intention to replicate its findings in other countries. |
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