search query: @author Katz, W. A. / total: 2
reference: 1 / 2
« previous | next »
Author: | Katz, W. A. |
Title: | TV Viewer fragmentation from cable TV - Evidence from the canadian experience. |
Journal: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 27-30 |
Index terms: | CABLE TELEVISION MARKET RESEARCH CANADA |
Language: | eng |
Abstract: |
« previous | next »
SCIMA